Picture 7The rumored features have the potential to turn Messenger into a virtual digital assistant, according to Susan Schreiner, an analyst at C4 Trends.

“Potentially, it could learn our likes and dislikes, make suggestions about articles to read or e-books to purchase,” she told TechNewsWorld. “The Messenger app already enables you to send money to friends, so the next logical step would be using the app for in-store purchases.”