by Susan Schreiner | Feb 26, 2020 | C4 IN THE NEWS
By Peter Suciu Within hours – if not sooner – of the announcement of the death of former NBA basketball superstar Kobe Bryant, who along with his 13-year-old daughter was killed in a tragic helicopter crash, condolences came pouring in on social media. Thoughts and...
by Susan Schreiner | Feb 26, 2020 | C4 IN THE NEWS
By Peter Suci Chances are even if you don’t “follow” a social media influencer or even totally understand what they do you’re likely to understand the concept. Influencers are those individuals who have essentially established credibility in a...
by Susan Schreiner | Dec 4, 2019 | ARTICLES, C4 IN THE NEWS, Technology
New advancements in IoT, artificial intelligence (AI), 5G and analytics are offering new business opportunities in the smart sports world. And for those who want to improve their golf, tennis, baseball or basketball performance there’s a growing selection of connected...
by Susan Schreiner | Mar 8, 2019 | As Seen in i3 Magazine, C4 IN THE NEWS, Technology, Trends
E- sports has opened a new world of sponsorships, with NBA teams being particularly prominent. NBA Commissioner Adam Silver is a pioneer among traditional sports executives, pursuing the revenue potential of esports and the NBA for the competitive basketball video...
by Susan Schreiner | Aug 16, 2018 | ARTICLES, As Seen in i3 Magazine, C4 IN THE NEWS, Innovation, Technology, Trends
Smart, connected technologies are developing at an exponential rate. These innovations – including cloud computing and platform technologies, big data and analytics, mobile solutions, Internet of Things (IoT) technology, speech and artificial intelligence (AI)...
by Susan Schreiner | Jun 21, 2018 | ARTICLES, As Seen in i3 Magazine, C4 IN THE NEWS, Innovation, Technology, Trends
Eliza, one of the first chat bots, was introduced more than 50 years ago. But it wasn’t until Siri in 2011, Alexa in 2014, and Facebook’s Bots launch in 2016, that the mass market noticed controversial assistants. Chatbots are ushering in a new era of...
