The Great Apple Watch Marketing Mystery

The Great Apple Watch Marketing Mystery

The day Apple initially picked to launch the Apple Watch was in some respects a dud. The device was not available for sale in Apple Stores on Friday as previously scheduled, although it was available at some high-end fashion boutiques. Confusion reigned over...
Samsung’s Gear VR Hits New Note

Samsung’s Gear VR Hits New Note

“These companies need to enunciate a strategy based on ‘what can I do with this device that is unique and compelling — and that I can’t do with anything else?'” said Susan Schreiner, an analyst at C4 Trends. The Gear VR headset...