“The interesting thing is some of the partnerships Twitter has set up,” C4 Trends‘ Schreiner said. For example, one partner is JCDecaux, which specializes in outdoor marketing, and will begin displaying tweets on screens in bus terminals, shopping malls and elevators.
That “will be of value to different types of businesses to provide up-to-the-minute news or some form of advertising,” Schreiner said. “You take an elevator in a building and its screen displays an ad for a nearby bank or store, for example.”