Microsoft Throws the Book at Apple

Microsoft Throws the Book at Apple

“Microsoft’s now working to showcase that it’s building out its ecosystem based on Windows 10,” said Susan Schreiner, an analyst at C4 Trends. “They’re really trying to unify their prods around Windows 10, and that seems to be in...
Spotify Ain’t Afraid of No Apple

Spotify Ain’t Afraid of No Apple

“That’s more than half the $1 billion Spotify raised in funding over the past nine years,” said Susan Schreiner, analyst at C4 Trends. “Apple is the catalyst,” Schreiner told the E-Commerce Times. “They’re expecting the market...
The Great Apple Watch Marketing Mystery

The Great Apple Watch Marketing Mystery

The day Apple initially picked to launch the Apple Watch was in some respects a dud. The device was not available for sale in Apple Stores on Friday as previously scheduled, although it was available at some high-end fashion boutiques. Confusion reigned over...