Trends
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding Google’s cross-platform multiplayer push and it’s affect on the mobile gaming industry. “I think [adding iOS multiplayer functions is] a smart move because it’s a broadening of the universe,” Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld. “For all these...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding the success of the hit game, Flappy Bird. “Mobile gamers ‘want something that is simple, easy, fun — doesn’t take too much effort,’ Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld.” “‘They want something they can pick up and play....
Digital Health Checks In At Retail (From Dealerscope Magazine)

Digital Health Checks In At Retail (From Dealerscope Magazine)

Susan Schreiner Selected as 2014 CES Innovations Awards Judge

Susan Schreiner Selected as 2014 CES Innovations Awards Judge

We are pleased to announce that Susan Schreiner was selected as a judge for the 2014 CES Innovations Awards. The Innovation Awards, unveiled yearly at the International CES, showcases the best new technologies and products the consumer electronics industry has to offer. Susan Schreiner was selected based on her experience, tremendous level of business achievement...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in an Tech News World article by Peter Suciu regarding Nintendo and the possibility of their future with Mobile-Apps. “People who are talking about Nintendo games on a smartphone often overlook that Nintendo is different than the other game companies because it’s more than just a platform,” Susan Schreiner, senior editor...
Going After The Money: Crowdfunding

Going After The Money: Crowdfunding

Innovation and the need for funding go hand in hand. Lots of great ideas are nurtured in college labs, which is great if they are grants. But often, entrepreneurs turn to their own bank accounts for seed money, and then to friends and family. However, new sources for funding are emerging. Today, incubators and accelerators...
Susan Quoted in Ecommerce Times Article

Susan Quoted in Ecommerce Times Article

Susan Schreiner was quoted in an Ecommerce Times article by Peter Suciu regarding Microsoft CEO Steve Ballmers stepping down. “Indeed, ‘it’s time for an executive transition at Microsoft,’ agreed Susan Schreiner, analyst at C4 Trends. ‘Microsoft faces competitive challenges and has been slow on the uptake — particularly as this business shifts from an ecosystem...
Susan Schreiner Quoted in Tech News World Article

Susan Schreiner Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Peter Suciu regarding Nitendo’s Wii U system. “There is an embedded base for the original Wii,” Susan Schreiner, principal analyst at C4 Trends, told TechNewsWorld. “They are competing with their own system.” To read the full article, click here.
Building New Foundations

Building New Foundations

The theme from this year’s meeting of global thought-leaders at the World Economic Forum in Davos, “resilient dynamism,” encompasses imperatives for ensuring growth in an era of accelerating change: Recognition that a new status quo is emerging, and leaders must realize that today’s challenges such as adversity, complexity and disruption are here to stay. Innovative...
Two CE Trends to Watch

Two CE Trends to Watch

As we begin the New Year, the top question is where are the opportunities? The key picks for 2013 are investment in innovation and the new role of mobile devices. Investment in Innovation As the market environment becomes increasingly competitive, the need to innovate is the lifeblood for change and prosperity. The good news is...
Hot for the Holidays

Hot for the Holidays

Wondering what are considered cool gifts for the holidays?  Wonder what to gift? It seems as if a theme that we’ve been observing this year is that people want their food to be special, but with minimal fuss.  Everyone seems to be rushed and particularly overwhelmed this time of year. 63 percent of consumers are...
Change & Innovation: Big Ideas

Change & Innovation: Big Ideas

I am fascinated by innovations that solve “big” problems. Recently I was at MIT’s EmTech Conference as well as several health-focused events. A common thread throughout these conferences was that technology can be part of the solution to many of our greatest problems — from the threat of global warming and the energy crisis to...