Trends
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article, by Kris Holt, commenting on the addition of three new characters to Nintendo’s Super Smash Bros. “The addition of these three characters to Super Smash Bros. is significant, because it keeps the game fresh for core gamers and offers something new for those playing for...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in an E-Commerce Times article by Katherine Noyes on the August Release of Flappy Bird 2. Indeed, the new game’s action could be made less compelling via technological tweaks or changes made from a game perspective, but whether it will actually be perceived as less addictive is tough to predict, “because...
Susan Quoted in redOrbit.com Article

Susan Quoted in redOrbit.com Article

Susan Schreiner was quoted in a redOrbit.com article by Peter Suciu regarding word that Samsung is developing a competitive device to Google Glass. “We have to remember that Samsung was a great supplier to Apple. Don’t confuse allies with friends,” Susan Schreiner, analyst at C4 Trends, told redOrbit. “It is going to be interesting to...
Susan Quoted in E-Commerce Times Article

Susan Quoted in E-Commerce Times Article

Susan Schreiner was quoted in an E-Commerce Times article by Kris Holt regarding PS4 sales. “I haven’t looked underneath a lot of these figures in terms of the demographics, but I would say probably that the PlayStation demographic is more broadly based,” Susan Schreiner, an analyst at C4 Trends, told the E-Commerce Times. “I think...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding Google’s cross-platform multiplayer push and it’s affect on the mobile gaming industry. “I think [adding iOS multiplayer functions is] a smart move because it’s a broadening of the universe,” Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld. “For all these...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding the success of the hit game, Flappy Bird. “Mobile gamers ‘want something that is simple, easy, fun — doesn’t take too much effort,’ Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld.” “‘They want something they can pick up and play....
Digital Health Checks In At Retail (From Dealerscope Magazine)

Digital Health Checks In At Retail (From Dealerscope Magazine)

Susan Schreiner Selected as 2014 CES Innovations Awards Judge

Susan Schreiner Selected as 2014 CES Innovations Awards Judge

We are pleased to announce that Susan Schreiner was selected as a judge for the 2014 CES Innovations Awards. The Innovation Awards, unveiled yearly at the International CES, showcases the best new technologies and products the consumer electronics industry has to offer. Susan Schreiner was selected based on her experience, tremendous level of business achievement...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in an Tech News World article by Peter Suciu regarding Nintendo and the possibility of their future with Mobile-Apps. “People who are talking about Nintendo games on a smartphone often overlook that Nintendo is different than the other game companies because it’s more than just a platform,” Susan Schreiner, senior editor...
Going After The Money: Crowdfunding

Going After The Money: Crowdfunding

Innovation and the need for funding go hand in hand. Lots of great ideas are nurtured in college labs, which is great if they are grants. But often, entrepreneurs turn to their own bank accounts for seed money, and then to friends and family. However, new sources for funding are emerging. Today, incubators and accelerators...
Susan Quoted in Ecommerce Times Article

Susan Quoted in Ecommerce Times Article

Susan Schreiner was quoted in an Ecommerce Times article by Peter Suciu regarding Microsoft CEO Steve Ballmers stepping down. “Indeed, ‘it’s time for an executive transition at Microsoft,’ agreed Susan Schreiner, analyst at C4 Trends. ‘Microsoft faces competitive challenges and has been slow on the uptake — particularly as this business shifts from an ecosystem...
Susan Schreiner Quoted in Tech News World Article

Susan Schreiner Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Peter Suciu regarding Nitendo’s Wii U system. “There is an embedded base for the original Wii,” Susan Schreiner, principal analyst at C4 Trends, told TechNewsWorld. “They are competing with their own system.” To read the full article, click here.