Commerce
Susan Quoted in E-Commerce Times Entertainment Article

Susan Quoted in E-Commerce Times Entertainment Article

Susan Schreiner was quoted in an E-Commerce Times Entertainment article, by Peter Suciu, commenting on the consumer appeal of Nintendo’s Super Smash Bros franchise. “Smash Bros. has a loyal following and they are champing at the bit for this one,” said Susan Schreiner, an analyst with C4 Trends. “There is warmth to these characters that...
Reinventing the Customer Relationship

Reinventing the Customer Relationship

Store loyalty is eroding. According to Nielsen, 43 percent of U.S. shoppers switched their retailer of choice after going online to research a product – but interestingly a McKinsey Research study found that 40 percent of customers remain open to persuasion once they enter a store. Consumers who shop across a number of channels –...