Author Archive
Let's Collaborate

Let’s Collaborate

This year it was clear that one of the real values of the 2014 International CES is its role as an important venue for collaboration across companies and industries, and that this is a new way of doing business. Historically, collaborations at CES tend to be about bilateral company deals such as large OEMs selecting...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding Google’s cross-platform multiplayer push and it’s affect on the mobile gaming industry. “I think [adding iOS multiplayer functions is] a smart move because it’s a broadening of the universe,” Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld. “For all these...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt titled, “Titanfall to Thunder Into Game Stores Monday.” “I think it will give those that have not purchased an Xbox One or had delayed in purchasing it another reason to go out and actually upgrade and buy one,” Susan Schreiner, an analyst...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in a Tech News World article by Kris Holt regarding the success of the hit game, Flappy Bird. “Mobile gamers ‘want something that is simple, easy, fun — doesn’t take too much effort,’ Susan Schreiner, an analyst at C4 Trends, told TechNewsWorld.” “‘They want something they can pick up and play....
Digital Health Checks In At Retail (From Dealerscope Magazine)

Digital Health Checks In At Retail (From Dealerscope Magazine)

Watch for Wearables

Watch for Wearables

For the New Year, C4 is focusing on wearable technologies. Two key events catapulted wearables — the introduction of Google Glass and the launch of the Pebble Smartwatch, the crowdfunding wonder that raised more than $10 million, making it one of the most successful Kickstarter projects to date. The fusion of fashion and accessories with...
Susan Schreiner Selected as 2014 CES Innovations Awards Judge

Susan Schreiner Selected as 2014 CES Innovations Awards Judge

We are pleased to announce that Susan Schreiner was selected as a judge for the 2014 CES Innovations Awards. The Innovation Awards, unveiled yearly at the International CES, showcases the best new technologies and products the consumer electronics industry has to offer. Susan Schreiner was selected based on her experience, tremendous level of business achievement...
Susan Quoted in Tech News World Article

Susan Quoted in Tech News World Article

Susan Schreiner was quoted in an Tech News World article by Peter Suciu regarding Nintendo and the possibility of their future with Mobile-Apps. “People who are talking about Nintendo games on a smartphone often overlook that Nintendo is different than the other game companies because it’s more than just a platform,” Susan Schreiner, senior editor...
Going After The Money: Crowdfunding

Going After The Money: Crowdfunding

Innovation and the need for funding go hand in hand. Lots of great ideas are nurtured in college labs, which is great if they are grants. But often, entrepreneurs turn to their own bank accounts for seed money, and then to friends and family. However, new sources for funding are emerging. Today, incubators and accelerators...
Opening the Internet Radio Box

Opening the Internet Radio Box

In the late 1990s, Internet radio first began to attract attention. But it was not until 2001 that Apple transformed forever how we listen to music with the introduction of the iPod and iTunes. While there were already MP3 players on the market, Apple’s attractive device made waves, and its online store is now the...
Susan Quoted in Ecommerce Times Article

Susan Quoted in Ecommerce Times Article

Susan Schreiner was quoted in an Ecommerce Times article by Peter Suciu regarding Microsoft CEO Steve Ballmers stepping down. “Indeed, ‘it’s time for an executive transition at Microsoft,’ agreed Susan Schreiner, analyst at C4 Trends. ‘Microsoft faces competitive challenges and has been slow on the uptake — particularly as this business shifts from an ecosystem...
Disruptive Battery Tech

Disruptive Battery Tech

In May 2013, McKinsey’s Global Institute named energy storage devices or physical systems that store energy for later use as one of 12 disruptive technologies that will impact the economy and shape the future. Batteries power our always-on digital lifestyle but seldom get respect. Today, lithium-ion (Li-ion) batteries power not only CE devices but also...