Microsoft Spiffs Up Skype Mobile Apps

Microsoft Spiffs Up Skype Mobile Apps

Skype is not likely to make much headway in the market because “it depends on the demographics,” said Susan Schreiner, an analyst at C4 Trends. Skype is “still a major brand internationally, but kids and millennials are all looking for free,”...
Cortana Cozies Up to Android Users

Cortana Cozies Up to Android Users

It’s possible that Microsoft is positioning Cortana for Android as a beachhead, since mobile continues to be one of its major business focuses, despite its having written off its mobile handset business, speculated Susan Schreiner, an analyst at C4 Trends....
Spotify Ain’t Afraid of No Apple

Spotify Ain’t Afraid of No Apple

“That’s more than half the $1 billion Spotify raised in funding over the past nine years,” said Susan Schreiner, analyst at C4 Trends. “Apple is the catalyst,” Schreiner told the E-Commerce Times. “They’re expecting the market...