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Google is way overdue in making these changes, but it just may have a shot at making rival sites like Facebook take it a little more seriously, suggested Susan Schreiner, an analyst with C4 Trends.

“While it’s late coming to the table, we would suggest that it may yet have opportunities to more effectively leverage the over 2 billion people with Google accounts,” she told the TechNewsWorld. “Perhaps it needs to take a page from the Apple playbook, since Apple has become a master at leveraging its users across the Apple landscape.”

Click here to read in the original publication.