Consumer Digitization

Consumer Digitization

Since I am always looking at trends in relationship to new business development opportunities, I was recently struck by the concept and potential for human digitization. This concept is more than a socially interactive experience on Twitter, Facebook or sharing via...
The Power of Social Marketing

The Power of Social Marketing

Mobile commerce is expected to jump 50 percent, encouraging retailers to implement a wide array of social media techniques such as location-based marketing applications. Retailers know when consumers are shopping and they now can offer on-the-spot loyalty incentives...
Making the Home Connection

Making the Home Connection

As a side effect of the economy, consumers are enhancing and upgrading their stay-at-home experiences, especially as CE intersects with the kitchen. The next big thing to hit the kitchen: networked appliances. Attractively styled high-def flat screens together with...
CE Technology to Help Seniors

CE Technology to Help Seniors

What constitutes a senior? The eligibility age for Social Security used to be the dividing line between middle age and seniors. More recently, the yardstick has become AARP membership. Watch out world because the boomers are changing pre-conceived notions about aging....